Archive for category: Public Relations

A social media strategy for your personal brand

A social media strategy for your personal brand

In my opinion, a personal brand is a commodity you can leverage during an interview, sales pitch or while integrating yourself into a new online community I’m not a social media or personal brand expert

October 20, 2010 7 comments Read More
The basics to finding a perfect job

The basics to finding a perfect job

Think of it like a puzzle and you are the missing piece, do you not want to make sure you are a perfect fit Location, Location, Location Company The company is the most important thing to consider when accepting or declining an offer

August 17, 2010 1 comment Read More
Five things Old Spice reminds digital PR people

Five things Old Spice reminds digital PR people

This past week, we witnessed one of the most popular viral campaign’s in history. Old Spice and their new advertising gem, Isaiah Mustafa, have turned a lot of heads and set a new precedent for future viral ad campaigns. You may have noticed that every popular social network. news aggregator […]

July 19, 2010 2 comments Read More
How PR practices can help change BP’s perception

How PR practices can help change BP’s perception

I’m talking about BP’s contiously spreading oil spill in our Gulf Coast As public relations practitioners we help clients create this perception in the mind of a consumer, usually a positive direction toward a company or brand. So to get started, what should have BP done differently? BP is only hurting their perception not helping it

June 14, 2010 4 comments Read More
Why you should take care of your interns

Why you should take care of your interns

A couple of weeks ago an interesting article in the American Express Open Forum discussed guidelines for how to get the most out of your interns. I completely agree with all the points presented in the argument because having a well planned structure in place for both your interns and […]

April 27, 2010 10 comments Read More