– My ambitious project – My ambitious project

Written by: Komail Mithani

July 6, 2010 7:35 am 4 comments

You may have noticed, in these past couple of weeks, I’ve been tweeting posts from a site called, a Tumblr based-blog. You may have also noticed that all the tweets are humorous and entertaining. Keeping this in mind, I felt the need to explain myself to you, so you don’t think I’m some crazy recent graduate effected by the job market (which you still may after this).

You guys know me as the, “Twenty-something PR/communications techie that doesn’t stand for the status quo,” and that phrase “status quo” is something I stand firm on. But what you may not know, is that I’m a big goof ball, which means I do all I can to crack a joke just so I can make someone laugh. I believe laughter is a strong medicine both mentally and physically.

Therefore, these two principles laid a foundation for an ambitious project I recently launched. is my creation and an extension of my passions, as well as a change from the norm from other aggregate entertainment websites. The idea of comes from popular websites like,, and After visiting these very successful sites and others which aggregate funny videos, quotes, pictures, and links from the Internet, I came to the realization that they had one thing in common: they’re cluttered with links and advertising.

So I thought, how could I change this and still make people laugh?

I thought about it for awhile, and reached a conclusion that I needed to get back to the basics; meaning I needed to make things simple, clean and easy on the eye. Psychologically and commercially speaking, when you make things simple for people to use, you’re more likely to have a higher success rate than your competitors (or so I hear!). Also, you may have noticed, from visiting the website, that I only have two image advertisements. These are the ONLY two locations on the site I designate  for advertising, because, like I said, simplicity is what I’m trying to achieve.

At this point, I bet you’re thinking I’m crazy and there is no way my project will be successful on a grand stage, like the competitors I listed above. However, I want you to know that I fully understand that this project may lead to complete failure and inadequate profitability. But, I’m more interested in the development side as well as marketing/community base than anything else. One of my goals is to take the lessons and skills I learn from this and apply them to other projects I am also currently working on.

I hope you can join me on my first official project into entrepreneurship. Like I tweeted earlier, “If you don’t try something new, you never take a risk.” I want to personally thank you for all your support and help. I know it will not be a free or easy ride, but I can’t wait to see where this project may take me.

Also, I am interested in hearing your suggestions, criticisms, ways to drive traffic or anything you would like to share (be honest, I want to hear from you).

Many thanks in advance!

Helpful Links:

Twitter – @laughtatlife

Special thanks to Andrew Byrne for helping me with some design work. He’s putting together a new logo for the site, which should be launched very soon!

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  • Zain

    Just checked out the website. Very cool idea. Hope it works out buddy!

    • kmithani

      Thanks for your support bro! Hope you’re doing well!

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  • saimon_r

    I want to quote your post in my blog. Can I?
    And you to an account on Twitter?

    • kmithani

      Feel free to post anything from my blog to yours, but I ask that you please acknowledge me in your post and create a link to my blog from yours. Also, my twitter is @kmithani, so feel free to connect with me there. Thanks!