A social media strategy for your personal brand

A social media strategy for your personal brand

Written by: Komail Mithani

October 20, 2010 8:32 pm 7 comments

By now many of you know that I take my personal brand very seriously, especially when it comes to interacting, connecting and building relationships with new connections and networks around the world. In my opinion, a personal brand is a commodity you can leverage during an interview, sales pitch or while integrating yourself into a new online community. It’s everyones¬†responsibility¬†to monitor their own personal brand and react when someone posts erroneous information or actively acknowledges them in a post, tweet or comment. Just like Fortune 500 companies, whom have processes for handling and nurturing their brand in social media, we must also have a strategy in place with different¬†scenarios. Keeping this in mind, I created a flowchart (aka a strategy) for how you should respond after discovering either a positive or negative comment about your personal brand. Below is the flowchart I created.

social media flow chart for personal brand strategy

Note: This flowchart is meant to spark a conversation on creating a strategy for your personal brand. I’m not a social media or personal brand expert. However, I’m curious to hear your reactions to my flowchart. What changes or additions would you make? Would you use this strategy or do you use a similar strategy when approaching your personal brand? I’d really like to hear your insights or if you have even thought about your personal brand.

For those interested, you can find a copy of the PDF file of this flowchart here.

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  • http://www.marketinghandy.blogspot.com Mike Handy

    I am an SM expert or at least I set up SM campaigns for work… This is step 2 for every account once we establish objectives. If you don’t have a flow chart you are flying blind… Great work!

    • kmithani

      Thanks MIke!

  • http://katherineliew.wordpress.com/worlds-coolest-intern/ Katherine Liew

    It’s funny, I was just trawling online for personal branding strategies for my World’s Coolest Intern application then this came through my inbox from Brazen!

    Great idea for a flowchart – I do have a question though. If you have a ‘rager’ creating a negative impression on your personal brand in a space you control, do you think it’s okay to delete it? Or when would it be okay to?

    • kmithani

      Hey Katherine!

      Thank you for commenting on my blog! I’m really glad you like the idea of having a flowchart. As far as your question goes, you can either do one of two things. You can either ignore the “rager” and move on, by not giving any attention to what they have to say OR if you control the space reach out to the rager and try to make amends and figure out and LISTEN to exactly what they are upset about. I know many people that don’t mind what rager’s have to say because, in their opinion, it doesn’t affect anything. Although, I would recommend being very cautious when approaching this kind of situation. Do you have a specific example?

      • http://katherineliew.wordpress.com/worlds-coolest-intern/ Katherine Liew

        Cheers for the reply! It’s just something I’ve seen in both personal and corporate blogs…one-off visitor decides they don’t like what’s being said, makes a general bad comment like ‘this sucks’.

        It’s not a meaningful comment, and therefore difficult to engage. But at the same time, leaving it alone can make someone reading it afterwards pause and re-evaluate their opinion of the site.

        So in your opinion, in online etiquette can you delete it?

        • kmithani

          Personally, I would leave the comment alone. As long as the comment is opinion related, I wouldn’t do anything to mess with it. The point of social media is being open to others opinions about you or your product. Unfortunately, those opinions are not always positive, but allowing those opinions to have a spot is why social media is so powerful. Let it go and move one. One bad comment probably means you have more positive ones.

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