Content Done Right – Google Maps Connects Man with Family

Content Done Right – Google Maps Connects Man with Family

Written by: Komail Mithani

October 23, 2013 5:35 pm 0 comments

From time to time on my blog, I like to highlight excellent examples of content marketing so that it inspires you to create something remarkable people will share. Today, I wanted to share this new “ad” released by the Google Maps marketing team. In a nut shell, the video spotlights Saroo Dierley and his incredible story. Saroo was separated from his family in India at age 5. Remarkably he was able to use the visual graphics captured in Google Maps to trace back his home and discover his lost family.

Why did Google Maps do it right?

  1. They told a story.
  2. They got personal.
  3. They showed how their product works.