What’s your 140?

What’s your 140?

Written by: Komail Mithani

November 12, 2010 8:24 pm 0 comments

We are beginning to understand that social media is a channel for conversation and engagement. It’s the ability to bring down barriers and connect with consumers, celebrities, high-level executives, governments and brands on a more intimate and direct level. The conversations we have help spark lively discussions, debates and long-term relationships. A couple of weeks ago, during one of these lively discussions in #genychat, we had a very thoughtful and enthusiastic discussion about our 140 pitch. The 140 pitch, also known as a Twitter pitch, is simply a 140 character description/explanation of you or your company. It’s this short pitch that sparks conversation, leads to elaboration and is a represetation of who you or your brand is. My 140 pitch is shown below as well as my #hirefriday tweet.

I believe it’s very important for all engaged in Twitter to know their 140 pitch and have it ready when called upon. Since we always talk about engagement and conversations as key benefits of social media, introducing yourself to those conversations and pitching you is important to building trust and engaging with your audience. The 140 pitch is something that should always be refined and clearly understood by you or your business. The reason it’s so important is because:

  1. Adds to your creditability online and value to your followers.
  2. Makes for an easy way to spark a conversation.
  3. Introductions help you lay the ground work for building a relationship with your followers and key influencers.
  4. If you don’t know who you are and what your doing on Twitter, how will anyone else?

So, what’s your 140 pitch? Feel free to share it in the comment section below our tweet it! (@kmithani)