Post Tagged with: "crisis"

How PR practices can help change BP’s perception

How PR practices can help change BP’s perception

I’m talking about BP’s contiously spreading oil spill in our Gulf Coast As public relations practitioners we help clients create this perception in the mind of a consumer, usually a positive direction toward a company or brand. So to get started, what should have BP done differently? BP is only hurting their perception not helping it

June 14, 2010 4 comments Read More