What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

Written by: Komail Mithani

June 15, 2012 11:06 am 0 comments

As all inbound marketers know, conversions are a very important KPI to increase, track, and report on. But, how do you take the same landing pages you have right now and increase the number of conversions, without spending more time driving more traffic to your website? Conversion rate optimization, or simply landing page testing, is an important tactic for inbound marketers to complete so that they optimize their landing pages fully. This short video, created by WPromote, provides some real life examples of conversion rateĀ optimizationĀ and what different variables you can test on your landing pages today.